EA Launches Origin

Today, Electronic Arts introduced its new brand, Origin, which is an application-driven download client to access games, game content and an assortment of other goodies.  According to today’s press release, Origin will be a one-stop service for all games, and future anticipated titles, which can be downloaded via PC or mobile device. 

Origin is available for immediate use, along with a beta desktop application.  Here are a few more details about Origin:

Origin will also be available on the go with a mobile platform that gives you access to your profile and lets you connect and play with friends in EA’s leading smartphone titles, including SCRABBLE and the upcoming mobile version of Battlefield 3.  In the future, mobile gamers will also be able to see which games their friends are playing, as well as compare high scores and compete for bragging rights.

After EA’s press conference next week at the E3 Expo in Los Angeles, you’ll also be able to access exclusive game content and trailers for Mass Effect 3, FIFA 12, SSX, Need for Speed: The Run, STAR WARS: The Old Republic, The Sims 3 and Battlefield 3. EA’s E3 press conference is scheduled for 12:30PM PST on June 6, 2011. Be sure to watch the live stream right here on EA.com.



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